Decorex, set in the luxurious grounds of Syon Park, has a rich heritage of 39 years and a long-standing reputation for showcasing exciting exhibitors.
This year it runs 18-21 September, with eporta as its digital partners, and with something for everyone to find; contemporary, classical, bespoke, crafted, quirky and luxurious.
We caught up with their Brand Director, Simone du Bois, to find out more.
What is unique about Decorex?
Decorex was started by, and from within, the luxury design industry rather than an outside organiser so it retains a unique community and reach to that community that is personal and informed.
We have a hugely loyal visitor and exhibiting community that are invested in our continued success and their part in that. Our creative this year was a small snapshot of some of the renowned figures we are fortunate enough to count as friends and supporters.
Tanya Gomez, Laszlo Beckett, Tim Gosling, Georgia Kemball, Nicky Haslam, Tom Raffield, Lulu Lytle, Nic Webb, Guy Goodfellow, Merete Rasmussen, Martin Hulbert, Sebastian Cox, Staffan Tollgard Photography for Decorex, commssioned by We Launch.
What are you most excited about at Decorex this year?
One prominent feature in particular that I’m really looking forward to is ‘The Heritage of Chairmaking’, a curated exhibition by Tim Gosling chosen by great British influencers from the archives of the V&A and the Fredrick Parker collection.
It has been quite a feat to bring together what has seemed impossible at times and now all of our visitors will be treated to 12 chairs of historic note that are usually closeted in the depth of the archives.
I’m also excited to see the build up of the show when the 400 exhibitors arrive onsite and transform what feels like an empty aircraft hanger into an intimate world of the most beautiful presentations of their products.
Is there anything new that you’ve introduced this year?
This year, as always, there are many new areas and features and of course many, many new exhibitors, who are the main reason our visitors attend. We continue to champion the focus on British craft which has been so well received from our visitors.
The New Craftsman introduces ‘Crafthouse’ this year, a celebration of the 4 areas of the home as interpreted by a wonderful collection of their craft-makers.
Future Heritage again benefits from the expert curation of Corinne Julius who never fails to bring to our attention the very best and names to watch from the world of British craft-makers.
What surprises people about Decorex?
In a nutshell, it’s the design talent, innovation, wealth of knowledge, the breadth of products and services offered, friendliness of the industry and despite the vast size of the event, the intimate and refined feel of the show.
What do you think is the single most important ingredient of a good trade event?
The ability to successfully facilitate the needs of the visitors along with the exhibitors in an inspiring and mutually beneficial environment.
Finally, you work hard to curate an amazing exhibitor selection at Decorex, what do you hope people will take away from the show?
There are always new and exciting brands to discover, and established brands with fabulous new products they’re launching. There really is something for everyone to find; contemporary, classical, bespoke, crafted, quirky and luxurious.
I hope they will be inspired, have a really wonderful experience, meet old friends and make new contacts and really feel like part of the Decorex community.
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