We collaborated with the world’s leading trend service, WGSN to analyse the buying trends and insights from our first year of trading. Data is based on eporta’s community of + 3,000 trade buyers, many of whom use the platform daily, and over 1000 suppliers across 46 countries, including top design brands and emerging talent.
We presented the full trend report along with Lisa White, Head of Lifestyle & Interiors at WGSN, during a seminar at CP Hart, Waterloo where we currently have an exhibition of some of our most popular products, tending suppliers and rising design stars until January 2017. Below are our top 10 findings:
- The new look: ‘soft industrial’
The most searched for materials on eporta were brass and marble (32% increase between Jul-Sep), while cork and concrete gained popularity (up 42%) over the last months of the year. Popular products in these materials revealed that trade buyers are seeking a look with more texture, depth and patina. WGSN noted that this is in line with an emerging trend for a ‘soft industrial’ aesthetic which mixes warm looks like brass and cork with cooler marble and concrete. The use of softer colour and iridescent petrol finishes are also key, for residential, public and retail spaces. The increase of high end products in concrete and cork was particularly prevalent, with these materials being used in unexpected ways – as furniture, dining trays and lampshades in thinner, more tactile finishes, and warmer colour schemes.
2. Multi-functional furniture
Interior trade buyers are extremely concerned with buying furniture that is multifunctional and can adapt to different spaces and uses. Most searched for products include bar stools, extendable tables, nesting tables & stackable chairs. WGSN credits this to the continued rise in ‘Homtertainment’ where our interiors are expected to perform multiple functions – particularly amongst Millennials who host parties, concerts and film projections in their own homes. Trade buyers also professed particular difficulty sourcing bedside tables, and furniture for children’s rooms.
3. Most popular light: The Chandelier
In lighting, the most searched for and wide ranging lighting style was the chandelier. Whether as traditional crystal or Calderesque mobiles, all were designed to create a statement and used as a centrepiece. According to Lisa White, of WGSN, central ceiling lights function like jewelry for the home, both in function and style.
4. Furniture that frames a lifestyle
A deep dive into the most ordered products on eporta revealed a strong trend in unobtrusive furniture that has a strong sense of style and yet doesn’t absorb too much visual space; where the frame is accented and the body is transparent; minimalist display cabinets and wardrobes, or hanging spaces that allow you to see the clothes. According to White and WGSN, ‘people are increasingly buying furniture that can display our lifestyles in a curated way. As we buy less, but better quality, we want to showcase and frame favourite objects and pieces in furniture that is both discreet and adaptable’.
5. Furniture and interiors increasingly replacing traditional ‘art’
There has been a 43% rise in searches for statement rugs on eporta over the last quarter alone plus a marked increase in upholstery & wallpaper with elaborate artistic repeats. The most popular interiors accessories changed over the year from vases and candles to more abstract design objects. According to trends noted by WGSN, this is about elevating confident contemporary design to the level of a masterpiece.
6. Designed to order will be the new order
There was a direct correlation between the most popular suppliers and the degree of customization options available. Aside from this being a practicality and requirement of the interior trade, WGSN identified this as a trend throughout interiors and lifestyle with walls and floors receiving the same degree of personalization as furniture and lighting: they predict that “designed to order will be the new order.”
7. Trending from London Design Festival
As digital partner, eporta revealed that Mullan Lighting, Duistt and Libra were the most searched, viewed or connected brands amongst trade buyers during London Design Festival alongside Bert Frank, The Sofa and Chair Company and Benchmark.
8. Ones to watch
eporta is a unique design meritocracy, in that products from top design brands are displayed in search results along side products from talented emerging designers. This allows the products to speak for themselves and the best designs to rise to the surface. Some less well known design brands that have experienced particular traction on eporta over the last 6 months include Shufflebotham, Missana, Intueri Light, Abalon, Evie, 17 Patterns and Floor Story. WGSN’s Lisa White identified Matteo Thun’s Atelier, Wrong London, Areti and Pedro Paulo Venzon as some of the key brands to watch during 2017.
9. Most popular Country: Portugal
WGSN noted eporta’s trade community buying into items with natural patterns – feather repeats, kaleidoscopic patterns with palms and ferns adorning a range of surfaces but in a looser form with sea inspired furnishings and transparent and rough surfaces resembling the natural world, in both natural and supernatural colours and textures.
Share what you’ve discovered on social media and tag @eporta_ #eporta
The eporta One Year exhibition exhibition will showcase more than 50 products from its most popular brands and rising stars at: CP Hart, Newnham Terrace, Hercules Road, London SE1 7DR. 9.00am – 5.30pm each day to January 2017
About WGSN: WGSN is the world’s leading trend authority for creative thinkers in over 94 countries. Our services cover consumer insights, fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert consulting. We help drive our customers to greater success. Together, we Create Tomorrow. WGSN is part of WGSN Limited, comprising of market-leading products including WGSN Instock, WGSN Lifestyle & Interiors, WGSN Styletrial and WGSN Mindset our bespoke consultancy services. WGSN is owned by Ascential plc, a leading international media company that informs and connects business professionals in 150 countries through market-leading Exhibitions and Festivals, and Information Services.
For media enquiries:
eporta : Melissa Byrne, Byrne Communications, email@example.com
WGSN: Ashleigh Ralfe, Marketing Manager, firstname.lastname@example.org