We are delighted to announce that we will be the Digital Partners for Sleep 2016, the hotel design event, 22-23 November 2016.

This year the theme is The Science of Tribes, reflecting how hotel designers need to stay socially aware as society becomes more complex.

Ahead of this year’s event we sat down with the team to find out the highlights, to help you plan your visit.



Get inspired by the Science of Tribes

The Sleep Sets are a key highlight every year and this year more so than ever. They embody the theme of the event and reflect so much inspiration, passion and hard work by all the designers involved.

Every year, the Sleep Sets challenge convention, offer delight and provoke conversations. This year, Sleep has pioneered a collaboration of social scientists and international design talent who, inspired by a ‘Science of Tribes” theme, are transforming the way they think about the spaces they create, the fruits of which will be revealed in five guestroom installations. The five design firms participating in this acclaimed challenge are Aukett Swanke, Gensler, Mitsui Designtec, Studio Proof and WOW Architects. The winning design team will be announced at lunchtime on Day Two.

How the five design studios will be approaching The Science of Tribes

Discover new exhibitors

On the exhibition front, Sleep boasts 35% of newcomers amongst their exhibitors and a more international line-up than ever before.

One focus this year is around creating a memorable stay for guests, which can be done through luxurious and handcrafted furniture. Collections of handcrafted furniture will be on show from Decca London, James UK and Hamilton Conte Paris.

Bolier by Decca – stand M8a
James UK – stand V4b
Hamilton Conte – stand V4a

Thoughtfully finessed design is also differentiating hotels across the world, and the Sleep exhibition will reveal how well-chosen products can heighten the guest experience and create a memorable stay. A new feature this year is ‘Spaces’, a series of stands designed as hotel environments where exhibitors will create inspiring installations of lobbies, outdoor terraces, guestroom bathrooms and spas. Innovative bathroom supplier Roca will present three hospitality environments exploring how guests’ attitudes and behaviour can influence the design process.

Immerse yourself and network in the Sleeper Bar

Leading interior design and branding agency Superfutures are to create the 2016 Sleeper Bar, an all-important networking hotspot at the event.

The question for this year’s bar: Which tribe will you choose?

Drawn from the Sinus Institute social model, this premise identifies social groups based on the shared values, lifestyles and aesthetic preferences of their members. In this way, the bar will act as a lens to further explore the individual meanings behind the neighbouring Sleep Set bedrooms, each of which will interpret a Sinus tribe through its interior design.

Ben Webb, Director of Superfutures explains: Our thinking behind this year’s event is to push the boundaries of the Sleeper Bar whereby the main focus is no longer purely on the bar. Our ambition is to create the “Sleep Experience”, integrating both the Sleep Sets and Sleeper Bar into one coherent space. It will be a fully immersive experience provoking the senses through a series of environments all stemming from one simple question: Which tribe will you choose?

The furniture for the bar has been kindly supplied by eporta suppliers John Green Designs and Case Furniture.

The Otis Chair and Otis Stool from John Green Designs will be on show at the Sleeper Bar
Case Furniture will be suppling their Loku Cafe and Medium Bar Tables for the Bar

Explore the frontiers of hospitality design amongst industry experts

This year the conference will be exploring several frontiers of hospitality design as well as the art and science of great design.

The two exceptionally popular round table sessions will once more be hosted by top names in the business, on hand to offer their professional insight and advice to delegates. The sessions fill up on a ‘first come first served’ basis so arrive early to secure a much sought-after place.

Hosting Benjamin West’s Development Round Tables on day one will be: Felicity Black-Roberts from Hyatt; Erin Hoover from Starwood Hotels; development and asset management consultant Alex Slors; Harry Harris of creative real estate consultancy SUSD London; Patricia Holler of Marriott, Richard Fewings from Highgate Hotels; Fred Hines of Queensgate Investments; Rory Harte from Generator Hostels and Paul Rands of Bridge Street.

A small selection of this year’s fantastic conference line-up

Day two will see the spotlight on this year’s Sleep Set theme, The Science of Tribes, which Matthias Arnold, senior market research manager at the SINUS-Institut will introduce. This fascinating topic explores the social and cultural changes that affect behaviours, uniting different groups of people across the globe. Following this, each of the five design teams which has created a Sleep Set guestroom for a different socio-demographic ‘tribe’ will present their concept to a panel of judges before the conference audience.

The SINUS-Institut social model

Come and visit us at Sleep, 22-23 November 2016:


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