qoowl create industrially styled designs using materials and shapes to result in a collection of products that grab attention due to the sophisticated, yet playful and customisable nature of them. Exploring where the materials came from is also key to the way this increasingly popular brand add personality to their products.

We speak to founder, Wisse Trooster to find out more.



What’s the story behind qoowl?

Founded in Eindhoven, The Netherlands in 2011, qoowl is a studio that produces designs with an industrial touch. We aim to create the unexpected through our choice of materials or the shape of our products.



How and where are your products made?

Our products are made in Eindhoven, most of them by hand. For our wooden items we work with a local woodworker.

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The Hands of Time DAE series has a unique clock face made from sanding discs used by designers at the Design Academy Eindhoven.


Tell us more about your most popular product…

Our most popular product is our Per Meter wooden LED pendant. We wanted to sell meters of light rather than buying a number of lamps. We developed Per Meter as a modular lamp. One only has to buy one power supply to use up to 15 lamps. Per Meter is a LED lamp, we use a filter that turns the light of the LEDs into a solid line to provide comfortable lighting.

The popular Per Meter Oak Pendant

Per Meter is very customisable. We have two version: a pendant and a wall lamp. One can choose the kind of timber and the finishing used. And the cloth power cable is available in a large variety of colours. This encourages playful setups as can be seen with the oak pendant version at Propercorn, project by Living in Space via eporta, or the nest of Per Meter’s at Nestle in Amstelveen, project by Alrik Koudenburg.

The Per Meter Oak pendant creates a playful set up at Nestle.


What projects have your designs been used in recently? 

One of our recent projects is a project via eporta. Living in Space installed 10 of our Per Meter pendants in oak in the boardroom of Propercorn in London.

The Per Meter Oak Pendant matches the playful and relaxed vibe of the Propercorn boardroom.

For another project in Eindhoven we made a wall version of Crescent, by Troy Reugebrink, at Stadsbrouwerij Eindhoven.

Crescent is traditionally a table lamp that takes on a concrete form.
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Crescent takes the shape of a traditional table lamp, however from certain angles the cut out can be clearly seen


What’s the idea behind your latest Recovery range?

My Recovery furniture range is made with “recovery”, the leftovers, of a local door manufacturer. They produce their own plywood. The recovery is normally burnt for energy. I wanted to make furniture with the recovery that also communicates with the design that leftovers are used. If you take a look at the table from above of at the dresser from upfront they will look like a stack of wood hold together with two metal straps.

The Recovery range consists of a sideboard and table.
The Recovery Table
When viewed from about both the table and dresser resemble a stack of logs held together.


What experience did you recently take inspiration from?

I’ve visited two of my suppliers that develop production techniques and materials in The Netherlands this month, one in Leeuwarden and one in Eindhoven. Looking around at their companies is a great inspiration and the first new concepts are already being worked on which you will hopefully see on eporta later on this year.


To open a trade account with qoowl and start ordering from them directly, click through to their catalogue below, and then ‘request a connection’:




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